About


Sin Hing Huat Autocare Sdn Bhd




Since 1989, Sin Hing Huat Autocare Sdn Bhd has been serving the Malaysian consumer markets. Bringing them a vast line-up of brands both local and international. We offer our brand partners holistic supply chain services to ensure your products reach their fullest potential.

We are proud to say that we’re not just any distributor that focuses on supply chain. Our services include everything you need to maximise the reach of your products. Logistics, distribution, account management, insights & consultation, marketing, branding, merchandising, sourcing, and the full suite. Whether you are a brand owner or a retailer, you can count on us to be the brains and hands.

You can be sure of that because our partners are household names who have trusted us to do just that. Taking their products to over 9000 doors across the country through our highly-connected network. We truly believe in what we do, that’s why our relationships are strong.




The company started out distributing auto care and air care products to petrol marts and provision stores. Over the years, our product portfolio expanded to consumer goods such as food & beverages, personal care, health & beauty, toys, household, groceries, telecommunications, and more. Trust us, we can keep up with the pace of fast-moving consumer goods.

While we have technology integrated into our systems, we don’t operate on ones and zeros alone. Nothing beats the human touch when it comes to strategy and critical thinking. So when it comes to figuring out your market challenges, you’re in perfect company. Besides, it takes a Malaysian company to truly understand the Malaysian market.






We’ve passed the 30-year mark of our journey. While we’re proud of how far we have come, we think we can still go the distance. Join us, and we can grow together.



Meet our family


SHH Enterprise Sdn Bhd
A sister company formed to specialize in the food and snacks category.

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RC Intact (M) Sdn Bhd
Branding and marketing services
to principals who need it.



Milestones

Sin Hing Huat over the years

Startup | 1989 – 2002

Development Strategy

  • Built good foundation of distribution network.
  • Started with focus on autocare & aircare products, to retail and convenience stores.

Important Events

  • Mr. Low founded Sin Hing Huat Autocare Sdn Bhd. Built a network of petrol stations, car accessory & spare parts shops, mini markets, chinese medical halls and pasaraya outlets. Focus on small scale distribution.
  • Created in-house brand Car Life.

Brands & Portfolio

Car Care products, Air Care products, Household products.
KIT, Glade, Car Life, STP, Nasa, Ambi Pur, Yokohama, Soft99, ArmorAll, Polyglaze.


Growth | 2003 – 2008

Development Strategy

  • Expanded scale of business and portfolio of product offerings.

Important Events

  • Founded SHH Enterprise.
  • Expanded into Food & Drinks category: beverages, confectionery, snacks, biscuits & groceries.
  • Won distribution for URC (Philippines), and Pringles (P&G).
  • Expanded network with nationwide coverage.

Brands & Portfolio

Food & Drinks products.
Nescafe, Milo, Jack n Jill, Roller Coaster, Nips, M&M, Mentos, Mars Chocolate, Twisties, Oreo, Adidas.

* All trademarks are property of their respective owners.


Evolution | 2009 – 2014

Development Strategy

  • Built presence in Modern Trade-International Key Accounts.
  • Became Master Distributor and Sole Licensee of Playboy licensed products.

Important Events

  • Founded RC Intact.
  • Won exclusive distribution for Playboy condoms in Malaysia.
  • Started building new channels with International Key Accounts.

Brands & Portfolio

All product categories.
Playboy Condoms, Adidas & Playboy Bodycare, Johnson & Johnson, Pantene, Rejoice, Oral B.

* All trademarks are property of their respective owners.


Expansion | 2015 – 2019

Development Strategy

  • Positioned as Supply Chain Specialist for Petrol Mart channels.
  • Focused on nationwide distribution projects.
  • Expanded warehouse and infrastructure setup.
  • Invested in brand awareness and PR.

Important Events

  • Moved to second warehouse and established as Central HQ.
  • Established 1 Branch and 7 Hubs.
  • Participated in Shell Malaysia Supply Chain project.
  • Awarded Petronas “Mesra Water” National Fulfilment Service Contract (>100k cartons/month).
  • Continued expansion of product portfolio – toys, tobacco, groceries, personal care, beverages.
  • Won SME100 Fast Moving Companies Malaysia Award 2018.
  • Became Master Distributor for Shell’s Non-Food Product Category.

Brands & Portfolio

Shell, Petronas – Exclusive channel distribution (national).
Koolfever, Ammeltz Yoko-Yoko, Safi, Carrie Junior, Hotwheels, Disney, Marvel, Neft, Playboy, Starbucks, Digi, Mesra Water, Shell Wet wipes.


The Future | 2019 onwards

Development Strategy

  • Diversify and expand services & product offerings.
  • Continue to implement practical innovation.
  • Execute rebranding of corporation and in-house products.

Important Events

  • Turn 30 years old.
  • Execute corporate rebranding exercise.
  • Streamline and automate business operations.
  • Develop e-commerce facility.
  • Diversify services, including marketing and IT services.
  • Venture into export business.


Vision

To be the trusted strategic channel partner for brand owners and retailers to reach the Malaysia market and beyond.


Mission

To transform the ecosystem through our end-to-end supply chain solutions, harnessing both human ingenuity and technology.